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The El Paso

6 trends shaping the 2026 e-commerce holiday season

6 trends shaping the 2026 e-commerce holiday season
Photo: KVIA ABC-7 · view original

For e-commerce brands, peak season is no longer a single, isolated surge centered around Black Friday, Cyber Monday, and the weeks leading up to New Year’s. In 2026, that Q4-focused approach is becoming less reliable. Economic pressures, consumer expectations, trade regulations, AI, and supply ch...

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