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60% of search journeys now involve AI. Here is what that means for brand visibility.
Summary by The El Paso Editorial Desk · Based on reporting by Stacker , KVIA ABC-7
· July 24, 2026
· 7 min read
Thirty percent of consumers now use AI for product research . A year ago, that figure was 12% . At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively c...
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Summary created by The El Paso Editorial Desk — automated, rule-governed Original reporting Stacker, KVIA ABC-7 Original story Read at the source Source published Jul 24, 2026 Indexed here Jul 24, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively choosing to.
Why this matters in The El Paso
For El Paso businesses, the growing role of AI in search journeys means reevaluating their online presence and search engine optimization strategies. As more consumers turn to AI for product research, companies must consider how their brand visibility will be impacted by the increasing presence of AI-generated answers in search results. The fact that 60% of search journeys already involve AI in some form, and this figure is projected to reach 80% within the next year, underscores the need for local businesses to adapt to this shift. In El Paso, where small businesses and entrepreneurs play a vital role in the local economy, understanding how to optimize for AI-driven search results will be crucial for reaching customers and staying competitive. By recognizing the differences between traditional SEO and AI SEO, El Paso businesses can better navigate this changing landscape and ensure their online presence remains strong.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: library ·
Published: July 24, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 7 min
Frequently asked about this story
What is this story about? Thirty percent of consumers now use AI for product research . A year ago, that figure was 12% . At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively c...
When was this published? This article was first published on July 24, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Stacker at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more library coverage from The El Paso, or browse our daily briefing and topic hubs .
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