library
60% of search journeys now involve AI. Here is what that means for brand visibility.
Summary by The El Paso Editorial Desk · Based on reporting by Stacker , KVIA ABC-7
· July 24, 2026
· 7 min read
Thirty percent of consumers now use AI for product research . A year ago, that figure was 12% . At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively c...
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Summary created by The El Paso Editorial Desk — automated, rule-governed Original reporting Stacker, KVIA ABC-7 Original story Read at the source Source published Jul 24, 2026 Indexed here Jul 24, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively choosing to.
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About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: library ·
Published: July 24, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 7 min
Frequently asked about this story
What is this story about? Thirty percent of consumers now use AI for product research . A year ago, that figure was 12% . At the same time, roughly 40% of Google results include an AI Overview, according to a Brainlabs analysis of internal SEOClarity data, meaning people are reading AI-generated answers without actively c...
When was this published? This article was first published on July 24, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Stacker at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more library coverage from The El Paso, or browse our daily briefing and topic hubs .
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