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The El Paso

A return doesn’t have to cost you the sale

A return doesn’t have to cost you the sale
Photo: KVIA ABC-7 · view original

A customer opens your returns page. The jacket didn’t fit. They’re disappointed, a little impatient, and one bad experience away from never buying from you again. What happens next could determine whether they become a repeat customer—or move on to a competitor. That’s because a return isn’t just...

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