OpenAI has begun testing advertising inside ChatGPT, introducing paid messages into conversations. This development follows a shift in how people interact with artificial intelligence assistants, now asking complete questions and expecting written answers. Hundreds of millions of people use this method daily, from students to shoppers.
The rollout of ads in ChatGPT presents a new challenge, as paid messages must earn attention without compromising trust in the answers provided. Companies like elk Marketing are studying how brands respond to this new advertising landscape.
Further details on the implications of this change for brands and users are available from the source, providing insight into the future of AI search and advertising.
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