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The El Paso

Americans wanted a coffee alternative. The one they picked still has coffee in it.

Americans wanted a coffee alternative. The one they picked still has coffee in it.
Photo: KVIA ABC-7 · view original

By Scott Needham for SmartScout New SmartScout data shows RYZE, a mushroom coffee blend, now brings in more revenue than Nescafé or Starbucks in Amazon’s Instant Coffee category. The caffeine alternatives made without coffee are growing at a fraction of that pace, and several of the best-known na...

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