parks
Apple is hiking the prices of MacBooks and iPads due to the memory chip shortage
By CNN Newsource at KVIA ABC-7
· June 25, 2026
· 2 min read
By Jordan Valinsky, CNN
New York (CNN) — Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Beginning immediately, the price increases affect the Neo, its entry level MacB...
Key takeaway Beginning immediately, the price increases affect the Neo, its entry level MacBook that’s now priced at $699 (up from $599), its cheapest iPad, which costs $449 up from $349, and the iPad Mini, which is getting a $100 increase to $599.
Why this matters in The El Paso
For El Paso residents, the price hike of MacBooks and iPads may have a direct impact on local students and small business owners who rely on these devices for education and daily operations. Many schools in the El Paso area have incorporated technology into their curriculum, and the increased cost of iPads, in particular, could affect the district's budget for educational resources. Additionally, local entrepreneurs who use MacBooks for their businesses may need to reassess their expenses and potentially pass on the increased costs to their customers. As the city's business community continues to grow, the effects of the global memory chip shortage will be closely watched to see how they trickle down to the local economy. El Paso's consumers will likely be comparing prices at local retailers like Best Buy to see if they can still find the old prices, at least for a little while longer.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: parks ·
Published: June 25, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? By Jordan Valinsky, CNN
New York (CNN) — Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Beginning immediately, the price increases affect the Neo, its entry level MacB...
When was this published? This article was first published on June 25, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more parks coverage from The El Paso, or browse our daily briefing and topic hubs .
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