A recent advertising campaign featuring Sydney Sweeney has sparked outrage among female athletes. The campaign, created for Novig, a US sports betting platform, showcases Sweeney posing with sports equipment while nude or partially clothed. Female athletes have expressed indignation and incredulity over the campaign, with some calling it harmful to young athletes.

The campaign includes photos and videos of Sweeney holding various sports equipment, including footballs and tennis rackets. Some images depict her nude, such as one where she is lying on a basketball. Further details about the campaign and reactions from athletes are available.