A recent development may change the advertising landscape for local businesses. Previously, a certain type of ad was mainly viable for large companies due to budget constraints. These companies could experiment with the platform without expecting immediate financial returns.

Small and medium-sized businesses in El Paso may now have more opportunities to advertise effectively. A new infrastructure is reportedly in place, making it easier for decision makers to justify spending on this channel. Further details about this update are available from KVIA ABC-7, which reports on the latest developments in advertising technology.