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Does the Pumpkin Spice Latte craze pay off for Starbucks investors?

Does the Pumpkin Spice Latte craze pay off for Starbucks investors?
Photo: KVIA ABC-7 · view original

When the smell of pumpkin spice fills the air at your local Starbucks, you know autumn has arrived. Since the Pumpkin Spice Latte (PSL) debuted in 2003, it’s gained a cult-like following, boosting Starbucks’s foot traffic by 25% upon its seasonal launch on August 25, reportedly the coffee chain’s...

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