A new CEO is set to be introduced at Apple's annual iPhone event. John Ternus will make his debut as the company's new director during the event. This marks a change, as Tim Cook has presented the company's latest products for over a decade. Ternus takes on the role at a time when Apple is under pressure to adapt its products to the era of artificial intelligence.

The company recently reached a market capitalization of $5 billion, raising expectations for product advancements and financial performance. Ternus has a background in hardware engineering. Further details about the upcoming event and Ternus' new role are available from the source.

The event is scheduled to take place on September 9.