A new tequila brand is emerging in El Paso. Founded by multiple individuals, this premium brand is set to launch. The community is invited to participate in the celebration, which will include a chance to sample the product.

Details about the brand's production process are available, including the use of a unique fermentation method. This method incorporates music into the production of the tequila. Further information about the launch event, including the location and date, can be found through local news sources, such as KVIA ABC-7.