business
El Pollo Loco to host grand opening of new East El Paso site
Summary by The El Paso Editorial Desk · Based on reporting by Jocelyn Flores , KTSM 9 News (NBC)
· July 21, 2026
· 1 min read
EL PASO, Texas (KTSM) -- El Pollo Loco is expanding its restaurants with a new franchise location in East El Paso. The newest location, which has been open since June, will hold its official grand opening event from 10 a.m. to 1 p.m. on Saturday, July 25, at 1384 George Dieter. El Pollo Loco is [...
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Summary created by The El Paso Editorial Desk — automated, rule-governed Original reporting Jocelyn Flores, KTSM 9 News (NBC) Original story Read at the source Source published Jul 21, 2026 Indexed here Jul 21, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway on Saturday, July 25, at 1384 George Dieter.
Why this matters in The El Paso
The addition of a new El Pollo Loco in East El Paso reflects the area's ongoing commercial growth, with the restaurant joining a cluster of retail and dining establishments along the George Dieter corridor. This expansion is likely to attract more visitors and locals alike, potentially boosting foot traffic and sales for neighboring businesses. As the city continues to develop its East Side, the arrival of new eateries like El Pollo Loco can help shape the community's character and provide residents with more dining options. The grand opening event on July 25 will be an opportunity for the community to come together and experience the new restaurant, and its success may encourage further investment in the area. With El Pollo Loco's established presence in the El Paso market, this new location is poised to become a popular destination for fans of the chain's fire-grilled chicken and other Mexican-inspired dishes.
About this story
Original reporting by KTSM 9 News (NBC) . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KTSM 9 News (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 21, 2026 ·
Source: KTSM 9 News (NBC) ·
Reading time: 1 min
Frequently asked about this story
What is this story about? EL PASO, Texas (KTSM) -- El Pollo Loco is expanding its restaurants with a new franchise location in East El Paso. The newest location, which has been open since June, will hold its official grand opening event from 10 a.m. to 1 p.m. on Saturday, July 25, at 1384 George Dieter. El Pollo Loco is [...
When was this published? This article was first published on July 21, 2026 by KTSM 9 News (NBC) and curated for The El Paso readers.
Who reported this story? This story was reported by Jocelyn Flores at KTSM 9 News (NBC). To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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