Radio and television stations are required to allocate part of their programming to political parties and candidates. This period, known as "franja electoral", will last for 35 days. During this time, parties and candidates will have access to airtime to present their campaigns.

This model is also used in other countries, such as Chile and Peru. Despite the rise of social media, traditional media remains an important tool for political campaigns.

Further details about this electoral model and its implementation are available from the source, including analysis by Iuri Pitta, CNN Brasil.