A national campaign has been launched to encourage people to read. The campaign is five years long and includes incentives such as small payments to citizens who log their reading minutes on a government website. Officials hope that this approach, which uses a points system to track reading habits, will help restore a habit that is being replaced by excessive consumption.

The campaign aims to promote reading as a hobby. Further details about the campaign are available from the source.

The initiative is part of an effort to address a decline in cognitive abilities.