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Flat budgets, bigger targets: 7 ways businesses are finding money they already have

Flat budgets, bigger targets: 7 ways businesses are finding money they already have
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By Assyl Yespanova for Higgsfield AI According to recent research, marketing budgets in the U.S., UK and across Europe have remained essentially unchanged. Gartner’s CMO survey reports that in 2026 marketing budgets are at 7.8% of revenue, up from 7.7% in 2025. “CMOs are being asked to deliver gr...

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