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Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck
Summary by The El Paso Editorial Desk CNN Newsource , as published by KVIA ABC-7
· August 7, 2026
· 1 min read
Photo: KVIA ABC-7 · view original
Story provenance No corrections
Summary created by The El Paso Editorial Desk — automated, rule-governed Byline on source page CNN Newsource, as published by KVIA ABC-7 Original story Read at the source Source published Aug 7, 2026 Indexed here Aug 7, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway This vehicle is part of Ford's efforts as the global leader in pickup trucks, with the F-Series being the best-selling vehicle in the US since 1981.
Ford has developed a new electric pickup truck, the Ford Fathom, with a price tag of $28,350. This vehicle is part of Ford's efforts as the global leader in pickup trucks, with the F-Series being the best-selling vehicle in the US since 1981. The Ford Fathom is a smaller electric pickup truck that is set to go on sale in 2027.
It is designed to accommodate a family of four, filling a potential gap in the US market. Further details about the Ford Fathom and its development are available from the source, including the significant investment Ford has made in its production.
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About this story
As published by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: local Published: August 7, 2026 Source: KVIA ABC-7 Reading time: 1 min
Frequently asked about this story
What is this story about? Ford has developed a new electric pickup truck, the Ford Fathom, with a price tag of $28,350. This vehicle is part of Ford's efforts as the global leader in pickup trucks, with the F-Series being the…
When was this published? This article was first published on August 7, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
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