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Fútbol fever: From beer choices to team merch, DoorDash data reveals how fans enjoyed the tournament
Summary by The El Paso Editorial Desk · Based on reporting by Stacker , KVIA ABC-7
· July 22, 2026
· 3 min read
From the group stage all the way through the Final, DoorDash order data shows soccer fans did more than just watch. They stocked the cooler and geared up before the Final whistle blew. Here’s how America closed out the summer’s biggest global game. Raising A Glass: The Beer That Won The Tournamen...
Story provenance No corrections
Summary created by The El Paso Editorial Desk — automated, rule-governed Original reporting Stacker, KVIA ABC-7 Original story Read at the source Source published Jul 22, 2026 Indexed here Jul 22, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway DoorDash The Golden Boot: Michelob Ultra led beer orders across 13 states, including Texas, Florida, Arizona, Louisiana and Tennessee.
Why this matters in The El Paso
In El Paso, the data from DoorDash reflects the city's strong soccer fan base, with Michelob Ultra being the top beer choice, consistent with the state of Texas as a whole. This preference is likely influenced by the city's demographic and cultural ties to Mexico, where soccer is a highly popular sport. The significant increase in fan apparel orders, particularly for Argentina jerseys and tees, suggests that El Pasoans are enthusiastic about showing their team spirit. The surge in face paint and soccer ball orders also indicates a high level of engagement and excitement among local fans. As the city's soccer community continues to grow, it will be interesting to see how this momentum translates to support for local soccer teams and events, potentially boosting attendance and participation in the sport throughout El Paso.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 22, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 3 min
Frequently asked about this story
What is this story about? From the group stage all the way through the Final, DoorDash order data shows soccer fans did more than just watch. They stocked the cooler and geared up before the Final whistle blew. Here’s how America closed out the summer’s biggest global game. Raising A Glass: The Beer That Won The Tournamen...
When was this published? This article was first published on July 22, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Stacker at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
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