A brand called Kinetra has been launched to spotlight adaptive competitors. This brand is the result of an effort by Justin Malooly, who introduced the company last year. Kinetra aims to provide a platform for adaptive athletes.

Further details about Kinetra and its mission are available through a video feature. The brand's launch and goals are highlighted in this feature, which provides more information about the company's objectives.

The video feature can be accessed for those looking to learn more about Kinetra and its work with adaptive athletes.