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The El Paso

Holiday shoppers are turning to AI. Can retailers deliver?

Holiday shoppers are turning to AI. Can retailers deliver?
Photo: KVIA ABC-7 · view original

A holiday shopper looking for a gift can now describe the recipient and a budget to an AI assistant, then ask follow-up questions until a short list emerges. The retailer may enter the conversation only after much of the decision is made. This emerging consumer behavior is becoming measurable. Ac...

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