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How AI is changing holiday shopping and what advertisers need to know

How AI is changing holiday shopping and what advertisers need to know
Photo: KVIA ABC-7 · view original

By Ario Abbasi for elk Marketing A holiday gift can make a shopper’s shortlist before they ever see an advertisement. With Americans spending $257.8 billion online during November and December 2025, according to Adobe, advertisers have reason to watch how those lists take shape. Agencies that spe...

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