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The El Paso

How event marketing materials are evolving to boost networking and brand recall

How event marketing materials are evolving to boost networking and brand recall
Photo: KVIA ABC-7 · view original

Traditional promotional merchandise underperforms at industry events, with attendees retaining minimal brand recall from low-cost novelties. Businesses are shifting to larger-format, high-impact branded materials to address this ROI challenge and extend engagement beyond the event, Bagmasters rep...

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