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How German car giants are rethinking their US game plan

How German car giants are rethinking their US game plan
Photo: KTSM 9 News (NBC) · view original

(TestMiles) – For decades, German automakers operated with a relatively simple strategy. What worked in Europe generally worked in America. Product planning, engineering priorities, powertrain choices, and technology rollouts were often developed together, with roughly 80 percent overlap between...

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