Tracking the effectiveness of Yelp Ads involves monitoring what happens after a user clicks on an ad. Yelp provides data on clicks, calls, and directions generated by a page, but businesses must also track which leads become paying customers. This additional tracking is necessary to determine if the profit from these customers covers the cost of the ads.

Further details on calculating return on investment from Yelp Ads are available, including how to measure revenue and profit. Yelp's dashboard reports on various customer leads, such as calls, messages, bookmarks, and check-ins.

More information on tracking Yelp leads and calculating return on investment can be found through sources like WebFX, which breaks down what Yelp's dashboard measures and how to calculate return on revenue and profit.