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If people aren't visiting websites anymore, what's the real ROI of a website?

If people aren't visiting websites anymore, what's the real ROI of a website?
Photo: KVIA ABC-7 · view original

Website traffic is falling, and it isn’t a blip. A recent Ahrefs analysis of 300,000 keywords found that when Google shows an AI-generated summary above the results, the top-ranking page gets 58% fewer clicks than it otherwise would. SparkToro data also shows that about 68% of U.S. Google searche...

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