business
In an era of ‘baddies,’ companies are racing to keep up with the influencer economy
By CNN Newsource at KVIA ABC-7
· July 11, 2026
· 5 min read
By Ramishah Maruf, CNN
New York (CNN) — The CPAP Baddies assembled in Vancouver, Canada.
The first official hangout for users of the sleep apnea treatment device was an influencer-style event hosted by medical company ResMed, complete with merchandise, hors d’oeuvres and a photobooth.
At a...
Key takeaway These tactics often cater to baddies — Gen Z-speak for any fashionable, confident person — to reach younger, usually female audiences.
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About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business ·
Published: July 11, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? By Ramishah Maruf, CNN
New York (CNN) — The CPAP Baddies assembled in Vancouver, Canada.
The first official hangout for users of the sleep apnea treatment device was an influencer-style event hosted by medical company ResMed, complete with merchandise, hors d’oeuvres and a photobooth.
At a...
When was this published? This article was first published on July 11, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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