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In-house vs. agency marketing for PE-backed multibrand companies

In-house vs. agency marketing for PE-backed multibrand companies
Photo: KVIA ABC-7 · view original

In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The model depends on the expertise required, the number of brands and markets, how much local flexibility each brand needs...

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