government
Little bottles are becoming a big business for booze
Summary by The El Paso Editorial Desk · Based on reporting by CNN Newsource , KVIA ABC-7
· July 20, 2026
· 3 min read
By Jordan Valinsky, CNN
New York (CNN) — The future for big booze might be smaller — literally.
Jameson maker Pernod Ricard, Patrón owner Bacardi Limited and Kendall Jenner’s 818 Tequila are just a few of the alcohol companies expanding their mini bottle selections. Shoppers looking to stretc...
Story provenance No corrections
Summary created by The El Paso Editorial Desk — automated, rule-governed Original reporting CNN Newsource, KVIA ABC-7 Original story Read at the source Source published Jul 20, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway Jameson maker Pernod Ricard, Patrón owner Bacardi Limited and Kendall Jenner’s 818 Tequila are just a few of the alcohol companies expanding their mini bottle selections.
Why this matters in The El Paso
As El Paso consumers navigate economic uncertainty, the trend towards smaller liquor bottles could have implications for local retailers and drinkers. With major brands like Pernod Ricard and Bacardi Limited expanding their mini bottle selections, El Paso stores may need to adapt their inventory to meet changing consumer preferences. The shift towards smaller, more affordable packages could also influence the way locals socialize and entertain, potentially leading to an increase in sales of mini bottles for gatherings and events. Additionally, the popularity of smaller bottles could impact the city's liquor tax revenue, as consumers opt for smaller, cheaper packages. As the market continues to evolve, El Paso businesses and policymakers will need to monitor the trend and adjust accordingly to stay competitive and maximize revenue. The city's liquor stores and bars may also need to reassess their pricing and packaging strategies to remain attractive to budget-conscious consumers.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: government ·
Published: July 20, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 3 min
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What is this story about? By Jordan Valinsky, CNN
New York (CNN) — The future for big booze might be smaller — literally.
Jameson maker Pernod Ricard, Patrón owner Bacardi Limited and Kendall Jenner’s 818 Tequila are just a few of the alcohol companies expanding their mini bottle selections. Shoppers looking to stretc...
When was this published? This article was first published on July 20, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The El Paso, or browse our daily briefing and topic hubs .
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