business
Local businesses seeing large crowds during World Cup games, boosting economy
By Heriberto Perez Lara at KVIA ABC-7
· June 29, 2026
· 1 min read
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Why this matters in The El Paso
The surge in crowds at local businesses during World Cup games is a welcome boost to El Paso 's economy, particularly for establishments that have invested in creating a vibrant atmosphere for sports fans. As the tournament enters its fourth week, it will be interesting to see how these businesses continue to capitalize on the enthusiasm, potentially by offering special promotions or themed events that cater to the diverse fan base in El Paso. The fact that fans are arriving hours before kickoff to secure a spot suggests a strong demand for World Cup viewing experiences, and local businesses that can meet this demand may see a lasting impact on their customer base long after the tournament ends. This increased foot traffic could also have a positive ripple effect on other local businesses, contributing to a thriving commercial scene in El Paso.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 29, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? var cachebuster = Math.round(new Date().getTime() / 1000);
var player = new Playerjs({id:"player_ebc5233d-6a66-4ea2-8eb0-96e42f802016", file:"https://vz-b56b3373-39a.b-cdn.net/ebc5233d-6a66-4ea2-8eb0-96e42f802016/playlist.m3u8", poster:"https://vz-b56b3373-39a.b-cdn.net/ebc5233d-6a66-4ea2...
When was this published? This article was first published on June 29, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Heriberto Perez Lara at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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