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Los influencers, el nuevo “público” del US Open que genera críticas y adeptos
Summary by The El Paso Editorial Desk CNN Newsource , as published by KVIA ABC-7
· September 8, 2026
· 1 min read
Photo: KVIA ABC-7 · view original
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Summary created by The El Paso Editorial Desk — automated, rule-governed Byline on source page CNN Newsource, as published by KVIA ABC-7 Original story Read at the source Source published Sep 8, 2026 Indexed here Sep 8, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The pursuit of growth is a key factor in this strategy, with the aim of expanding the tournament's reach. The US Open is targeting a new audience, social media influencers, which is generating both criticism and support.
The US Open is targeting a new audience, social media influencers, which is generating both criticism and support. This approach makes sense for a lucrative business, as it seeks to tap into a previously underexploited market. The goal is to attract people who are not currently interested in tennis.
This market includes individuals who are unaware of the sport or do not follow it closely. The pursuit of growth is a key factor in this strategy, with the aim of expanding the tournament's reach.
Further details on this development are available from the source, including analysis by Hannah Keyser from CNN.
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Category: News Published: September 8, 2026 Source: KVIA ABC-7 Reading time: 1 min
Frequently asked about this story
What is this story about? The US Open is targeting a new audience, social media influencers, which is generating both criticism and support. This approach makes sense for a lucrative business, as it seeks to tap into a…
When was this published? This article was first published on September 8, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
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