A political campaign has begun for the 2026 midterm elections, focusing on a prominent figure. The campaign, backed by significant financial resources, is centered around Donald Trump. Initial advertisements from Securing American Greatness, a non-profit arm of the pro-Trump super PAC MAGA Inc., highlight Trump himself.

These ads seem to confirm previous suggestions that the campaign would focus on Trump's persona rather than congressional Republicans. One ad, titled "Toughest Guy", is part of this effort. Further details about the campaign and its strategy are available from analysis by Aaron Blake, CNN.