A new tequila is available, crafted with a unique process. El Músico Tequila uses a "MusiCrafted" fermentation method that incorporates independent music. This approach sets it apart from other tequilas.

The brand has ties to the local community, as it is co-funded by El Pasoans. The goal of this funding is to support independent musicians. Further details about El Músico Tequila and its "MusiCrafted" process can be found in a news release by the brand, available from local news sources.