business
OXXO celebrates grand openings of re-branded locations
By Eliya Alvidrez at KTSM 9 News (NBC)
· June 26, 2026
· 1 min read
EL PASO, Texas (KTSM) — OXXO and DK Fuel hosted two grand opening celebrations on Tuesday, June 23, and Wednesday, June 24, as part of the transformation of the former DK Convenience locations. According to officials, the openings highlighted continued investment in store improvement, food servic...
Key takeaway According to officials, the openings highlighted continued investment in store improvement, food service offerings, rewards for customers, and community engagement as OXXO [...
Why this matters in The El Paso
The rebranding of former DK Convenience locations to OXXO stores marks a significant investment in El Paso 's retail landscape. As OXXO expands its presence in the city, residents can expect to see enhanced store amenities and services, including improved food options and rewards programs. This transformation also underscores the company's commitment to engaging with the local community, which could lead to increased support for neighborhood events and initiatives. The grand openings, held on consecutive days, demonstrate OXXO's enthusiasm for its new El Paso locations and its desire to make a positive impact on the area. With the city's diverse population and growing economy, OXXO's expansion is well-timed, and its success will likely be closely watched by other businesses considering investment in the El Paso market. As the company continues to establish itself in the city, its ability to adapt to local tastes and preferences will be crucial to its long-term success.
About this story
Original reporting by KTSM 9 News (NBC) . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KTSM 9 News (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 26, 2026 ·
Source: KTSM 9 News (NBC) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? EL PASO, Texas (KTSM) — OXXO and DK Fuel hosted two grand opening celebrations on Tuesday, June 23, and Wednesday, June 24, as part of the transformation of the former DK Convenience locations. According to officials, the openings highlighted continued investment in store improvement, food servic...
When was this published? This article was first published on June 26, 2026 by KTSM 9 News (NBC) and curated for The El Paso readers.
Who reported this story? This story was reported by Eliya Alvidrez at KTSM 9 News (NBC). To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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