A small portion of customers can have a significant impact on a restaurant's order volume. Regulars are key to a business's consistency. They often know the staff and order familiar items.

These loyal customers can account for a substantial share of revenue. A report examines the role of regulars and how they interact with restaurants.

Further details are available from the report, which was created to help operators understand their customer base and growth patterns. The report notes that a fraction of guests can drive up to 50 percent of order volume.