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The El Paso

Sales teams are adopting AI faster than they can prove it's working

Sales teams are adopting AI faster than they can prove it's working
Photo: KVIA ABC-7 · view original

Over a 13-month window, ZoomInfo ’s data tracking from June 2025 through July 2026 logged 10 sales-department pain points that explicitly tied “measuring and proving ROI (return on investment)” or “tracking ROI and attribution” to an active artificial intelligence initiative. It’s a small number...

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