Local businesses in El Paso may be facing challenges in managing their operations across multiple channels. A typical day for a store can involve customers browsing in person, employees packing online orders, and responding to social media inquiries. Managing price changes and inventory updates can be time-consuming, especially when done manually.

Businesses may feel like they are running multiple separate operations, but this is not necessarily the case. Further details on this topic are available from KVIA ABC-7, which has more information on the challenges of managing a business with multiple channels and potential solutions.