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Sun Bowl Association honors volunteers -- 'lifeblood' of organization
By Dave Burge at KTSM 9 News (NBC)
· June 28, 2026
· 1 min read
EL PASO, Texas (KTSM) -- With just seven full-time employees, the Sun Bowl Association needs volunteers. They are the lifeblood of the organization, says Bernie Olivas, the executive director of the Sun Bowl Association. The nonprofit organization puts on the annual college football game, but a w...
Key takeaway They are the lifeblood of the organization, says Bernie Olivas, the executive director of the Sun Bowl Association.
Why this matters in The El Paso
The Sun Bowl Association's ceremony to install its new president and honor volunteers at the El Paso Zoo underscores the organization's community roots. As a volunteer-based nonprofit, the association relies on the efforts of its over 700 volunteers to support its mission. The change in leadership and recognition of volunteers will likely have a direct impact on the association's ability to host successful events and engage with the community. Given the association's role in promoting El Paso through its events, the new board president will face the task of balancing the needs of local stakeholders with the goal of attracting visitors to the city. The success of the Sun Bowl Association's events can have a ripple effect on local businesses and the city's reputation as a whole, making the leadership transition and volunteer recognition a significant development for El Paso's civic landscape.
About this story
Original reporting by KTSM 9 News (NBC) . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KTSM 9 News (NBC) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 28, 2026 ·
Source: KTSM 9 News (NBC) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? EL PASO, Texas (KTSM) -- With just seven full-time employees, the Sun Bowl Association needs volunteers. They are the lifeblood of the organization, says Bernie Olivas, the executive director of the Sun Bowl Association. The nonprofit organization puts on the annual college football game, but a w...
When was this published? This article was first published on June 28, 2026 by KTSM 9 News (NBC) and curated for The El Paso readers.
Who reported this story? This story was reported by Dave Burge at KTSM 9 News (NBC). To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
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