business
‘Surprise and shine’: Apple to hold first major iPhone launch under new CEO next month
Summary by The El Paso Editorial Desk CNN Newsource , as published by KVIA ABC-7
· August 26, 2026
· 1 min read
Photo: KVIA ABC-7 · view original
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Summary created by The El Paso Editorial Desk — automated, rule-governed Byline on source page CNN Newsource, as published by KVIA ABC-7 Original story Read at the source Source published Aug 26, 2026 Indexed here Aug 27, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The event invitation has a tagline "surprise and shine", but does not provide details about the announcements. Apple's new CEO will soon be in the spotlight as the company holds an event on September 9.
Apple's new CEO will soon be in the spotlight as the company holds an event on September 9. This event is expected to reveal significant changes to the smartphone lineup, including the first foldable iPhone. The event invitation has a tagline "surprise and shine", but does not provide details about the announcements.
The September event is considered a crucial moment for the company. In addition to the new iPhone, Apple is likely to introduce other new phones and Apple Watches.
Further information about the event and expected announcements can be found through the source.
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As published by KVIA ABC-7 . The El Paso selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business Published: August 26, 2026 Source: KVIA ABC-7 Reading time: 1 min
Frequently asked about this story
What is this story about? Apple's new CEO will soon be in the spotlight as the company holds an event on September 9. This event is expected to reveal significant changes to the smartphone lineup, including the first foldable…
When was this published? This article was first published on August 26, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
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