A recent survey of small business owners found that many are turning to digital tools for insurance research. Most of those who used these tools trust the information they received. The survey results suggest that entrepreneurs are becoming more comfortable with technology in complex business areas.
The data shows that entrepreneurs are using digital tools alongside human expertise, rather than replacing it. A significant portion of entrepreneurs have used AI chatbots or search tools to explore insurance options.
Further details are available from the source, including the full survey results and key findings from the 501 small business owners who participated.
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