local
Sweet corn, stone fruit and strong opinions: What Instacart orders reveal about Texas' summer produce season
By Stacker at KVIA ABC-7
· July 15, 2026
· 8 min read
beton studio // Shutterstock
Ask anyone what summer tastes like, and you’ll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone, but the euphoric feeling of biting into something at...
Key takeaway Key Takeaways Stone fruit is the main event of summer.
Why this matters in The El Paso
In El Paso , the summer produce season is a highly anticipated time, with many residents eagerly awaiting the arrival of fresh stone fruits and sweet corn. The data from Instacart orders suggests that Texans, in particular, have strong feelings about their summer fruits and veggies, with a significant spike in orders around the Fourth of July and in mid-August. This trend is likely reflected in El Paso, where summer produce is a staple at many local grocery stores and farmers' markets. The fact that every state has its unique produce preferences also raises questions about what El Paso's signature summer produce might be, and how local farmers and retailers can capitalize on these trends to meet the demand for fresh, high-quality fruits and vegetables. As the summer season heats up, it will be interesting to see how El Paso's produce scene responds to these national trends.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 15, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 8 min
Get more The El Paso stories like this
Free weekly briefing covering local and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? beton studio // Shutterstock
Ask anyone what summer tastes like, and you’ll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone, but the euphoric feeling of biting into something at...
When was this published? This article was first published on July 15, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Stacker at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
← Back to all news
More local →
Today’s briefing
Subscribe to newsletter