A seasonal favorite has returned to stores. The Pumpkin Spice Latte, also known as the PSL, is back on the menu at Starbucks. This popular drink has been released a day earlier than last year, but not as early as its debut in 2024, which was on August 22.

The return of the PSL is likely an attempt to boost sales and brand awareness for Starbucks, which recently recovered from sluggish sales. Further details about the release and the company's strategy are available from the source.

The PSL's release comes as summer is still underway, with Labor Day nearly two weeks away and schools yet to start in many regions.