For enterprise brands with large physical footprints, localization creates an uncomfortable trade-off. Centralize too much and media loses the local context that makes it engaging and effective. Push too much control into individual markets and the result is duplication, inconsistent measurement,...
safety
ANTHONY, N.M. (KVIA) -- One person was airlifted to a hospital with serious injuries after a crash on the Anthony Gap Sunday. Doña Ana County Public Safety said it happened around 8:30 p.m. on Highway 404. A semi and an SUV crashed. The crash involved three other people, official...
safety
EL PASO, Texas (KTSM) -- A person cleaning his grandmother's grave reported old human remains found in a bag at a Juarez cemetery, according to the Juarez Municipal Police. Shortly after 10:30 a.m. on Sunday, Sept. 20, a man called 911 and reported that he saw a bag over his gran...
schools
EL PASO, Texas (KTSM) -- Oracle, the main developer behind the Project Jupiter data center project, announced the establishment of a $1 million education fund to support the Gadsden Independent School District (GISD). The fund is designed to help educators, schools, and district ...
schools
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News
var cachebuster = Math.round(new Date().getTime() / 1000); var player = new Playerjs({id:"player_bd4b333f-4e6b-4a1e-9253-ca0244702e32", file:"https://vz-b56b3373-39a.b-cdn.net/bd4b333f-4e6b-4a1e-9253-ca0244702e32/playlist.m3u8", poster:"https://vz-b56b3373-39a.b-cdn.net/bd4b333f-...
News
Hundreds of flights were canceled in the U.S. Northeast on Monday due to technical problems at a key regional air traffic control center, halting operations at every major airport in the New York City area for several hours just as numerous foreign leaders were flying in for the ...
News
Now is the time to buy all your Halloween skeletons before prices go up.
News
Our editors have tested hundreds of pet products and these came out on top.
Local
Never miss an episode. Subscribe to the El Paso Matters Podcast on YouTube , Apple Podcasts or Spotify . This episode was recorded Sept. 16, 2026. Read the transcript Diego Mendoza-Moyers: Hey, all, one quick update before we get into the show. We recorded this episode before som...
News
By Billy Stockwell, Jennifer Hansler, CNN (CNN) — A slimmed-down Iranian delegation is due to touch down in New York on Tuesday for the United Nations General Assembly , as President Donald Trump touts the possibility of “very big things” ahead amid the war in the Middle East. A ...
safety
EL PASO, Texas (KTSM) -- A man and woman, both in their 30s, were arrested in Horizon City after allegedly taking financed cars to Mexico, according to the El Paso County Sheriff's Office. Luis Fernando Jaquez, 35, was charged with hindering secured creditors, $30,000 or more but...
government
Austin City Council members spoke out against ICE after an agent shot a man on Sept. 20.
