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The El Paso

The macro moment: How protein and fiber are taking over America’s shopping carts

The macro moment: How protein and fiber are taking over America’s shopping carts
Photo: KVIA ABC-7 · view original

Walk down almost any grocery aisle in 2026, and the labels shout the same two words: protein and fiber. Protein-maxxing and fiber-maxxing — newer terms coined by social media — are not happening in a vacuum. The rise of GLP-1 medications has pushed protein and fiber to the center of the national...

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