business
The macro moment: How protein and fiber are taking over America’s shopping carts
Summary by The El Paso Editorial Desk Stacker , as published by KVIA ABC-7
· September 2, 2026
· 1 min read
Photo: KVIA ABC-7 · view original
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Summary created by The El Paso Editorial Desk — automated, rule-governed Byline on source page Stacker, as published by KVIA ABC-7 Original story Read at the source Source published Sep 2, 2026 Indexed here Sep 2, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The rise of GLP-1 medications has led to increased focus on these nutrients, as people taking the medications are advised to prioritize muscle mass and digestion. Protein and fiber have become prominent in grocery shopping.
Protein and fiber have become prominent in grocery shopping. The rise of GLP-1 medications has led to increased focus on these nutrients, as people taking the medications are advised to prioritize muscle mass and digestion. Grocers have taken note of the trend, with Costco's chief financial officer stating that protein products are doing extremely well.
Instacart has investigated the trend, looking into shopping habits across the country. The company aimed to determine the size of the protein and fiber trend and where it is appearing in shopping habits.
Further details on the trend and Instacart's findings are available from the source.
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KVIA ABC-7 reported and published this story. The El Paso selected it, summarised the key facts above, and links to the original. We did not report this story and we added no reporting of our own to it.
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As published by KVIA ABC-7 . The El Paso selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business Published: September 2, 2026 Source: KVIA ABC-7 Reading time: 1 min
Frequently asked about this story
What is this story about? Protein and fiber have become prominent in grocery shopping. The rise of GLP-1 medications has led to increased focus on these nutrients, as people taking the medications are advised to prioritize…
When was this published? This article was first published on September 2, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Stacker at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
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