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The El Paso

The postpurchase experience has become retail’s new battleground

The postpurchase experience has become retail’s new battleground
Photo: KVIA ABC-7 · view original

Keeping a buyer has always cost less than replacing one, yet retailers often put the relationship under pressure after payment clears. Harvard Business Review has reported that acquiring a new customer can cost five to 25 times more than keeping an existing one. The same math makes the after-sal...

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