Retailers often put customer relationships under pressure after a sale is made. The cost of keeping an existing customer is significantly lower than acquiring a new one, with Harvard Business Review reporting it can be five to 25 times less expensive.

A positive after-sale experience is crucial in maintaining customer relationships. Small issues, such as vague tracking updates or hard-to-find return labels, can negatively impact a brand's reputation and affect future sales.

Further details on the challenges brands face in maintaining customer relationships during delivery and returns are available from AMS Fulfillment.