Businesses in El Paso and beyond have often viewed accessibility as a necessary cost, aiming to spend as little as possible to avoid legal issues. However, this perspective may be misguided. Companies that track the impact of accessibility have found that it can lead to increased revenue.

When customers encounter barriers, they may leave without making a purchase, resulting in lost sales. Further information on the benefits of accessibility is available from KVIA ABC-7, which has reported on the return on investment of making websites and services more accessible to all users.