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The role the warehouse plays in online retail

The role the warehouse plays in online retail
Photo: KVIA ABC-7 · view original

The last time an online order showed up late or wrong, the brand probably took the blame before the carrier did. From the shopper’s side of the screen, the order came from the retailer, so the delay feels like the retailer’s problem. And McKinsey & Company research supports that notion, finding t...

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