When online orders are late or incorrect, shoppers often blame the retailer. Research by McKinsey & Company found that on-time delivery is a top priority for shoppers, with about half tracking their orders to ensure they arrive on schedule.

The warehouse plays a significant role in ensuring orders are fulfilled correctly and on time. If an order is delayed or incorrect, it can damage the shopper's trust in the brand and affect future purchases.

Further information on the impact of omnichannel retail on warehousing is available, including insights from AMS Fulfillment and Target's supply chain changes in 2024.