In El Paso, residents are part of a broader shift in cooking habits. Social media platforms have played a significant role in this change. Various online sites allow creators to share recipes and cooking tips, attracting a large following.

Food television and internet-based content have been influential in shaping American cooking habits for decades. The rise of new media platforms has continued this trend. Further information on this topic is available from KVIA ABC-7, including details on the impact of a popular video-sharing app on consumer behavior and kitchen purchases.