A new title sponsor has been secured for the Tony the Tiger Sun Bowl. The previous partnership with WK Kellogg Co. ended after seven years. During this time, Kellogg supported various initiatives, including one that helped underfunded programs and reached over two million middle school students.
The Sun Bowl Association will announce the new sponsor soon. Further details about the new partnership are expected to be released.
More information about the change in sponsorship and the upcoming announcement can be found through the Sun Bowl Association's updates.
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